Flowmould by Lenz

The revolution in the area of individually customised insoles for shoes – Flowmould by Lenz

The market for perfectly customised shoe insoles has been revolutionised by this system. The customer’s concept should make the customisation process quicker and at the same time minimise the error rate for its ‘users’ in the sport and shoe business.
After 18 months of development and testing the first series was available.
We assist our customers in the production of machines as well as the mass production of various insoles. Our team also provides technical support for the company Lenz in Vorarlberg.

Step 1

Project definition and performance specifications

Project definition and performance specifications

This was carried out in several phases to stimulate the brainstorming process, and the product designer was already closely involved early on.

Different points were formulated

  • Technical possibilities to customise the insole according to the shape of the customer’s foot in a short space of time.
  • Uncomplicated operation of the device for employees in the sport and shoe business.
  • Creation of a customer experience – feel the technology.
Step 2

Feasability study

Project definition and performance specifications

There was no existing technology that was on the market already and no suitable component parts that could be repurposed. For this reason, two concepts were drawn up for this project in the feasibility study. This approach promotes the degree of innovation and speeds up the development process.

Step 3

Industry & product design

The results of the feasibility study were summarised. From this the first design prototype emerged. Develeopment progress was made in ergonomics for both users and end customers (people purchasing insoles).

Step 4

Development phase

The innovation of the Flowmould concept originated in
warming the insole before the customisation process.

This happened directly in the insole. And the process of customisation became a customer experience: during the whole process the buyer is standing on the machine and can feel every bit of the process.

As the forming process is carried out, it is “experienced” by the customer as a wave-like movement. The whole process takes only 3 minutes!

Step 5

Functional model and prototype construction

Following the market tests with the pre-production models, the machines were augmented with LED elements.
These make it easier for users to see which direction their legs should be facing so that they are standing correctly on the machine. It influences the quality of the customisation to each individual’s foot considerably.

Step 6

Type testing and norm certification

We carried out certification for both the European and the North American markets. Guidelines were created at the same time, which needed to be followed to correctly put the machine into operation in salesrooms.

Step 7

Mass production

The Flowmould machines are built in Europe, and the control software, which runs on a built-in tablet computer, is also developed in Europe.

This is updated via a mobile connection as required and is also used for analysis purposes in the event of errors.

Further development and production of the insoles is managed 100% from our side. The customer receives packages in their central warehouse that are ready to ship to Europe and North America.

Step 8

After Sales Service

Technical support for the machines is provided directly by Lenz. Our team supports the service employees of the customer where necessary. Through ongoing processes the machines are continually improved.

We are helping you to turn your ideas into reality

Tell us about your idea and then we can develop innovative products together.
+43 3332 20302